About Us
"Rooted in Craft, Not Just a Region"
Every piece at House of Yugavi begins with a technique, not a trend — Kundan hand-set gemstone work, Meenakari enamel painting, temple-inspired motifs that trace back centuries into India's royal courts and skilled artisan lineages.
We work with craftsmanship that can't be rushed or mass-copied: Kundan setting, refined over generations in Bikaner and Jaipur, where uncut stones are pressed into pure gold foil by hand, one piece at a time. Meenakari, brought into Rajasthan's royal workshops from Persia in the late 1500s, where colour is painted and fired onto metal by specialists who train for years before they're trusted with a single piece.
Our Kansyam collection carries this forward — pieces inspired by temple architecture and Hindu mythology: Shiva Parivar, the Gopuram, Matsya, Gajendra, the peacock motifs of royal courtyards. Each design is researched against real temple and mythological references, then finished by hand — which is exactly why it can't be replicated at ₹99.
We believe heritage craftsmanship shouldn't live only in museums or bridal trunks. So alongside our statement and occasion pieces, we design lighter, everyday versions — jewellery that carries real technique and story, made for someone who wants to wear a piece of this tradition, not just admire it.
House of Yugavi is for the woman who wants jewellery with a real story behind it — not just a price tag.
Our Journey
I did not come from a family of entrepreneurs.
I became one anyway.
The story of TanuShree — artist, jewellery stylist, mother of two, and the woman behind Yugavi.
Nobody in my family had ever built a business.
No blueprint. No roadmap. No one to call and ask — how do you do this?
Just a feeling that had lived inside me for years — quiet but persistent — that I was meant to build something. Something that was mine. Something that started from nothing and became real because I refused to let it stay a dream.
I did not want to wonder, one day, what would have happened if I had tried. So I tried.
In August 2024, Yugavi was born — in Mumbai, out of that refusal to stay still.
I have always seen the world through what is beautiful in it.
As an artist, I was trained to look — really look — at proportion, at texture, at how light falls on a surface and changes everything. That is not something you switch off. It becomes the lens through which you see everything, including jewellery.
To me, a piece of jewellery is never just an accessory. It is a small, wearable work of art. It has a weight, a mood, a story. It changes how a woman holds herself when she puts it on.
That artist's eye is in every Yugavi piece — in the way a curve is chosen, in the way a surface is finished, in the name each piece is given before it ever reaches her hands.
As a jewellery stylist, I spent years dressing women.
I understood their bodies, their wardrobes, their lives. I knew what they needed — not just for the occasion they were dressing for, but for the Tuesday morning after, and the Friday evening that followed.
And again and again, I ran into the same wall.
The jewellery that looked right was either too expensive to wear daily, or cheap enough that it would not last the month. There was almost nothing in between that had both — the beauty and the staying power.
I was a stylist who could not find what her clients truly needed. So I decided to make it.
That gap — between fast fashion jewellery and fine jewellery — is exactly where Yugavi lives. The demi-fine space. And I built it there deliberately, because I had seen the need with my own eyes, on real women, for years.
I am also a mother. Of two boys who watch everything I do.
They do not know, yet, what it means to build something from nothing. But one day they will understand that their mother did exactly that — with no family history in business, no safety net of precedent, and no guarantee it would work.
I built Yugavi because I wanted to prove something to myself. That I could. That the voice inside me that said build this was right. That a woman with an artist's hands, a stylist's eye, and a mother's determination could create something real.
I want my sons to grow up knowing that their mother did not wait for permission. She built the thing she could not find.
Every piece in the Yugavi collection carries a little of that energy — the refusal to settle, the belief that beautiful things are worth making well, the knowledge that women deserve jewellery as intentional as the lives they live.
TanuShree is an artist, jewellery stylist, and the founder of Yugavi — a demi-fine jewellery brand she built from scratch in Mumbai in 2024. The first entrepreneur in her family, she drew on years of styling real women to identify what was missing in the jewellery market: pieces that were beautiful enough to mean something, and built well enough to last. Yugavi was her answer. Brass-crafted, anti-tarnish, and designed for a woman who lives fully — every single day. TanuShree is also a mother of two boys, and she builds Yugavi as much for them as for herself.
"I did not wait for the right moment.
I made Yugavi the moment."
— TanuShree, Founder, Yugavi